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Monday, February 12, 2018

Anambra Advertisement Agency Targets N1bn Revenue For 2018


Anambra State Signage and Advertising Agency ( ANSAA ) says its projection for the year 2018 is to realise one billion naira from its revenue drive as government requires lots of money to enable it attend to its pressure of infrastructural development in the state.

The agency disclosed that it would intensify its enforcement drive in major markets to recover government’s revenue on signages , billboards and other forms of outdoor advertising stressing that its revenue courts would be deployed effectively to ensure that no penny belonging to the state government is missing on account of non-compliance or outright refusal to pay for signages and others.

Disclosing the organisation’s commitment towards ensuring that government revenue got to its coffers , the Managing Director of the Anambra State Signage and Advertisement Agency Mr.Jude Emecheta said that there is so much resistance by people who own signages and billboards to pay for them.

The ANSAA boss while speaking with INDEPENDENT on Thursday in Awka, further disclosed that the law establishing the agency makes it mandatory that one pays a minimum of five thousand naira yearly for signages but he observed that people still complained even as he stated that the agency has devised an enforcement plan involving the use of revenue courts to recover government revenue.

According to him , between Onitsha and Awka revenue courts , the agency has prosecuted more than 1,800 cases of non-compliance. Emecheta noted that due to the introduction of revenue courts , level of compliance for payment of signages have increased considerably as defaulters were no longer taken to magistrate courts but high courts.

He also said that before the end of this year , the agency will embark on enumeration of signages in Onitsha , Awka , Nnewi , Ekwulobia and Ihiala markets adding that the essence was to ensure that all signages in the markets were paid for and also stop market union leaders from diverting government revenue.

On the other hand, the ANSAA boss pointed out that the agency equally undertake beautification of the cities through outdoor advertising . He maintained that the agency is to device a prototype beautiful enough and cost effective for the purpose of revenue generation.

Though he expressed optimism that more people will leverage on outdoor advertising this year basically electronic billboards to enhance the beauty of the state as well as serve as veritable platform for income generation.

He was of the opinion that the extent to which electronic billboards will generate revenue for the state is dependent on the availability of power supply emphasizing that if the Electricity Distribution Companies can guarantee constant power supply, electronic billboards would be major source of income generation adding that it is the most aesthetic way of outdoor advertising in recent times.


By Raymond Ozoji

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