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Monday, February 20, 2017

Outdoor Advertising Association Of Nigeria Backs ANSAA 9 Million Naira Levy From Politicians

Anambra state is a gateway to so many states and should be a hot cake for advertisers who are interested in reaching out to their target audience.

The above remark was made by Mr. Jude Emecheta, MD, Anambra State Signage and Advertisement Agency, (ANSAA), during an interactive meeting with the Outdoor Advertising Association of Nigeria, (OAAN), at the ANSAA secretariat in Awka recently.

Mr. Jude Emecheta from his opening remarks expressed the need for people to start investing in Anambra state. He urge OAAN representatives present to reach out to numerous company springing up within the state to advertise what they do. In the same vein they were charged to renew their license as required of them to enable them practice smoothly in the state.

Speaking further, Mr Emecheta announced the agency's readiness to pull down every bill board whose owner has not followed the stipulated guidelines. On the issue of the agency's demand from politicians who wish to paste posters for election purposes, he stated that contrary to what was erroneously circulated on media that the demand was put in place to discourage some from littering the environment.

Also speaking, ANSAA Director of Operations , Mr. Chijioke Agbanyim urged the practitioners to work with the agency before erecting any campaign for politicians. He also charged them to be sincere with the agency on the issue of how many boards they erect around the state.

Supporting billing of politicians, Evang. Abel, from Globel communications applauds the agency for the opportunity to work with them. He pleaded with the agency to forgive their inability not to have paid their renewal fee till now.

Mr. Onyebuchi Okafor of Feros 2 Ltd in turn expressed his delight on the agency’s prompt intervention whenever they are called upon. He however suggest that the price tag for political posters be reduced. In support was Mr. Kalu of Numac Rehoboth, who said reduction will give young aspirants the opportunity to get involve.

Mr. Jude who took time to explain the reason for the hike, said that it cost the agency a whole lot of resources to clean up the environment after littering it with posters. He cited that the aim of the charges is not to discourage or suffocate contestants but to create the environment only for serious candidates as many of the bill posters are pretenders who leave in a hurry. And at this point, everyone present supported and backed the agency's decision.

While thanking them for coming, Mr Emecheta, promised the OAAN representatives that he will look into the 'Area Boys' case, who extort money from them.

By Onyebuchi Dike.

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